Corona's great change in the big turning mask

In the hearing aid industry, which is the main subject of the elderly, it is now at a major turning point.

In 2020, the flow of self -restraint, the elderly, was hit by a great hit.

Due to the reaction, signs of recovery in 2021 have become remarkable.

From January 2021 to December 2021, the Japan Hearing Aid Institute of Hearing Corporation is as follows.　

● Hearing aid shipment 589,951 units (104.7 % to the previous year)

( * Reference Corona number peaking peak 2019 613,457 units)

Among them, the most notable is the hearing aid for "ear type".

◆ Ear Anana type hearing aid 217,492 units (36.9 % to 126.7 % the previous year)

In front of Corona, it was widely pushed by a small ear -type hearing aid from the good feeling of wearing and noticeable, but why was that???

The reason why the ear -type hearing aids were once again spotlighted in the first year

1、マスク装着の影響

For glasses users, it is a considerable burden on masks, glasses, ear -type hearing aids and ears.In addition, there are cases in which the ear -type hearing aids cling to the string when removing the mask, and the hearing aids that cost hundreds of thousands of yen are lost.

* The ear -type hearing aid does not interfere with the mask.

2、デザイン・機能性を重視した耳あな型補聴器の登場

It is indistinguishable from the earphone type.Fashionable

3、充電対応の耳あな型モデルが登場

In the charging model that was limited to the ears, an ear -type compatible model appeared

others,

There are also large entry from different industries (= major electronics manufacturers) that do not belong to the hearing aid industry association.

The reason is that the user side has increased the nomination of the ear -type model.

On the other hand, you can't miss complaints to hearing aids!!

Complaints sent to the National Life Center　

Especially complaints in mail order are conspicuous

I purchased a hearing aid that anyone could attach, but it doesn't fit my ears.

Differences between hearing aids and glasses that are not well known

● Points to increase the sound that can be heard little by little while spending time

　→ It is necessary to get used to the sounds that have not been heard so far into the ears and brain

　→ Adjustment is required to gradually increase the volume in several parts

● There is a decrease in the function of the ear itself that does not return even if the hearing aid

(Listening to the fast mouth, the existence of words and sounds that cannot be heard)

In order for the user to know these facts, there is a [qualification coordinated in the industry], centered on certified hearing aids and users.

1 Purchase something that does not suit your own hearing

2 I use something that doesn't fit my ears

(Example: Purchase just because there is no discomfort)

3 I do not understand the limits of hearing aids

(Not explained at first)

4 Appropriate adjustments and as a result "objective hearing effect"

　Not presented by the store

5 Due to lack of information, there is no clear selection criteria,

　Cheap = often failed with a bargain idea

Meanwhile, the "THE Hearing Aid Store Discount Company", which runs a hearing aid store in Osaka city, has a unique challenge for appropriate supply of ear -type hearing aids.

Part 1 Introducing the latest 3D scanner

従来は「インプレッション」と呼ばれる粘土タイプの耳型採取形式（業界慣例）のみであったところ、2020年最新型の耳あな採取３Dスキャナー「Oto scan」を大阪府内では初導入した。

The reason for introducing "OTO SCAN" as soon as possible is

I felt strongly when I saw the Corona, saying, "Is there an era where non -contact times will be a major premise?"

Accurate ear type collection

Since it can be collected in an abolition state and the effects of the expansion and contraction of the material, an ideal ear type with more accuracy can be collected.

Hygiene

In front of customers, the number of contacts is more hygienic than clay -type ears that are kneaded with traditional hands.

In addition, there is no need to deliver ear type to the conventional manufacturer, which will also reduce the delivery date.

Click here for ear -shaped images by OTO SCAN

* Click here for the conventional clay -style ear -shaped ears

The running cost of an initial cost of 2 million yen and an annual server usage fee of about 300,000 yen is not small for small stores.

Even with the conventional clay -type ear type collection, you can create an ear -type hearing aid, so you can nod that other stores do not introduce them.

Nakamura, the company's representative, joined the German hearing maker "Siemens Hearing Aid" in 2000.It was the hearing of his late grandfather.There was always a pee leak.(= Howling)

"I want to manage my grandfather's hearing aid," and took action, and started with interest in hearing aids.

It was my grandfather's ear, which was difficult to collect ear type due to its high hearing loss, but at that time I thought that if this ear type 3D scanner "OTO SCAN" was there, I would have been pleased., The biggest boost to introduce

Part 2 Implementation of "necessary and objective effect measurement at an early stage"

In 2019, a decisive hit "real ear measurement method" that reached a certain level of hearing aids from the initial stage was introduced in 2019.

The measurement is performed that tends to be shunned due to the cost, the number of man -hours on site, and the length of the time required.

→ As a result, it contributes to raising the user satisfaction in a short time.

→ It is not the conventional method that relys on the user's own subjective impression

　The effects of the automatic measurement result (= numerical value) are performed and fine -tuned based on them.

Click here for actual ear measurement

Part 3 "Remote adjustment of hearing aids" that minimizes the frequency of visits

After the purchase, the style of the industry is a style that promotes regular visits for hearing aids, as well as hearing aid maintenance.On the other hand, THE Hearing Aid Stores, as described above, has a style that reduces the number of users by creating hearing aids at a certain level in the early stage.

Furthermore, the Corona was introduced as soon as the "remote adjustment of hearing aids" was introduced.Many simple fine adjustments after purchase are remotely corresponding.

Click here for remote adjustment patterns

About future hearing aids　

THE Hearing Aid Specialty Store Masahito Nakamura

We believe that there is already an era where only real -face adjustments in real life are not justice.

It is necessary to propose the hearing aids to be provided more flexibly according to the wishes of each person.

On top of that, we will provide as many people as possible to hear the joy to hear.

◆ THE Hearing Aid Specialty Store Creation Started Provision

◆ Started selling products for beginners, simple ears.

→ Considering the complaint status by mail order, online consultation before purchasing, after -support with video, and high -performance soundproofing rooms will be provided.