China EMS Lux Share, EV Manufacturing Entrance To Escape Apple

"QQ Bingon Gon" by Kizunoshin Noh Genji

Apple's Apple's wireless earphone "AirPods (Air Pods)", an electronic device consignment production service (EMS) major, "Rx -Sit Industry (Lux Share)", will launch an electric vehicle (EV) manufacturing business.Lux's share announced on November 11 that it will acquire shares of the holding company "Cherry Holding Group" for 1054 million yuan (about 180 billion yen).He agreed to shareholder, "Qingdao Goto Goguchi Shinka Genki Industrial Fund".Lux share will be transferred from the Qingdaiguchi of Qingdao Goujiguchi.Acquisition is the stock of the strange freshness 19.88 %, the company's affiliated car giant, "Cherry Automobile" 7.87 %, the new energy car (NEV) manufacturer "Cherry New Energy" 6.twenty four%.After the transaction is completed, the ratio of the strange sidewalk owned by the Qingdao Gotokuchi is 26..It falls to 89 % and is no longer the largest shareholder.Lux share also establishes a joint venture with the Kizunoshin Noh source and develops and produces NEVs.According to the Lux Share investor's activities listed on the Shenzen Stock Exchange, the company will participate in the strange ODM (design and manufacturing by the partner brand) business, regardless of automobile manufacturing.It is expected that production will be started one after another in the next 12 to 18 months.The main customer targets of the new company are long -established car brands overseas and emerging smart EV brands in China.

Change direction during sprinting

The luxe share is at a big crossroads.Apple's supply chain (supply network) was a top class member, but in 2021 it seemed a little lean in profitability.According to the third quarter of 2001, the sales in January to September increased by 36 % year -on -year, while the real net income in July to September fell to 21 %.This is not the first time that the gross profit margin of the luxe share will decrease.Despite being affected by raw materials and customer companies, they have barely profitable.The company's consumer electronic device sector increased by 57 % year -on -year in 20 years, but gross profit ratio decreased by 2 %.In 2017, Lux's share was ordered to assemble the air pods, and then rushed to the world's largest EMS.Orders from the company's largest customer (seen as Apple) account for 70 % of the total sales.Performance has risen every year with the benefits of the customer, and in 20 years, net income increased by 53 % year -on -year.Orders from Apple are still expanding.EMS world -class Hon High (Hong High) Instead of the precision industry, he received an order for the assembly of Apple's smartphone "iPhone 13".A large factory for 40 soccer fields was built in Suzhou City, Jiangsu Province with 11 billion yuan (about 180 billion yen).But the risks of relying on one large customer company are clear.The truthful information is also to the nerves of sensitive investors.Investors have not forgotten the tragedy that struck a major Chinese electronic component giant "European Hikari Group (orofilm)" by touch panels for smartphones.In July 2008, the Orfilm subsidiary was added to the U.S. authorities' de factor -made list of entity list (EL), and disappeared from the Apple's supplier list in 2001.Orfilm's market capitalization decreased by 60 % in just one year, and the loss in 21 years was 1.9 billion to 2.6 billion yuan (about 35 to 47 billion yen).It is believed that it had been involved in the human rights issues over the Xinjiang Uyghur Autonomous Region, and that the transaction was discontinued from the leading supplier Apple.Not only orphilm, but Apple's suppliers are all driven on the brink.In addition to being able to cut off with the company in the short term, it is necessary to have some courage and decision to turn excess funds to other businesses and development resources as you are already over -dependent.The luxe share business accounts for 88 % of the consumer electronic product business, and the dependence is clear.In addition to the production of air pods, it also includes parts production such as the smartwatch "Apple Watch" and the wireless charger "Magsafe", and parts production such as the "iPhone12" motor.Under these circumstances, Lux's share is also looking for a business change, like other Apple suppliers.In July 2001, a subsidiary of semiconductor manufacturing was established for a registered capital of 300 million yuan (about 5.5 billion yen).The investment of 10 billion yuan (about 180 billion yen) in the entry of the NEV business can be seen by the company's strong determination.