I went to a new business store "Tsutaya Electric Appliances" in Futako Tamagawa Rise where I can try on Apple Watch - Weekly ASCII

　Hello everyone. I am Yoshida from Weekly ASCII. By the way, I went to Tsutaya Electrics, a new business store of Tsutaya Bookstore, which celebrated its grand opening on May 3rd.

　The location is Futako Tamagawa Rise, a commercial facility in front of Futako Tamagawa Station on the Tokyu Den-en-toshi Line. Because it is not a "bookstore" but a "household appliance", it is naturally characterized by a large number of electrical appliances being sold.

　A gear clock is displayed at the entrance.

　There is an Apple Authorized Reseller just inside the entrance. Here, you can find not only products such as Mac and iOS, but even the Apple Watch. This is the first Apple Watch handling store in Japan among authorized distributors other than mass retailers. Currently, there is no Apple Watch in stock, and reservations will be accepted at any time from May 9th. Until then, you can only try on.

　The layout of the store and the fixtures used are similar to the Shonan T-SITE previously reported. It's a different impression from Apple Shops in mass retailers and Apple premium resellers. By the way, when I asked about the 12-inch MacBook, which is popular alongside the Apple Watch and is running out of stock, it said that there were less than 10 units in stock as of 9:00 in the morning. It may have already sold.

　I had the impression that there were a lot of Surface Pro 3 displays right next to the Apple area. It was a target. I thought it was an iPad for a second. In addition, there was a TV with Apple TV connected, and peripheral devices such as Philips hue were placed in a state where they could be tried, so it felt like I could enjoy it without buying anything.

　iPhone cases and peripherals are sold in each corner of the store, not the Apple product sales area. Many were displayed on the shelves in the partition.

　When I talked to the person in charge of purchasing cases and peripherals, they said that the design was more important than the usual store. It is said that it is centered on excellent and high-class items. It seems that there is also a case made of crocodile skin. Certainly, there were many rare cases on the whole.

　SQUAIR's duralumin case was displayed in a glass case. The price is 150,000 yen (excluding tax).

　The sterling silver case for the iPhone 5s/5 "Koku~KOKU~" is also inside the glass case. The price is 377,600 yen (excluding tax).

``Ringo and Kappa'' and ``TakoP'' custom-made cases for the iPhone 5 series was also exhibited.

　The cutout iPhone case that became a hot topic when the Apple Store opened in Omotesando There was also. Of course, it is Futako Tamagawa specification.

　In addition, there is also a case with a familiar T motif on the outer wall of Tsutaya Bookstore in Daikanyama. bottom.

　In addition, a device that can charge multiple iPads at once was also exhibited.

　There are also many sports cases.

　Many wearable devices such as Fitbit and Jawbone were also exhibited.

While it is called Tsutaya Home Appliances, most of the items on display are magazines and books. Similar to Shonan T-SITE, Mac and iPhone related magazines and books were placed in the Apple sales area and Windows related magazines and books in the Surface sales area.

　Pepper was there too.

　Of course, you can also purchase iPhones and iPads from the three major carriers.

　It was said that it was not in time for the opening on May 3, but Apple's regular service will be available in the future Provider business will also start.

On the 2nd floor, electrical appliances were displayed in areas such as the kitchen and seasonal appliances. Of course, each area is filled with books and magazines related to that area. It's fun just to walk around. By the way, when we took a questionnaire to the residents about commercial facilities that they felt were necessary around Futako-Tamagawa Station, the first place was a cinema complex, and the second place was a store that handled home appliances. The two were born in Futako Tamagawa Rise. By the way, the cinema complex is located on the 3rd and 4th floors of the building where Tsutaya Electrics is located as "109 Cinemas Futako Tamagawa".

　The robots were not only Pepper on display on the 1st floor, but also Robi. .

　There are many sofas on the 2nd floor, where visitors can read a book. . There are Starbucks and Family Mart in the store, so you can buy coffee and snacks and eat them on the spot.

　Some areas on the 1st floor are open from 7:00 in the morning, Apple and Surface sales area, 2nd floor area Most of the stores open at 9:00 a.m., so you can go to Tsutaya Electrics early in the morning to relax. The table on the 1st floor has a seat with a power outlet, so you can charge your smartphone or laptop.

Why don't you visit once during the long holidays?

■Related Sites Tsutaya Home Appliances