Updated the official website to celebrate the Lunar New Year in China.Announcement of limited edition "AirPods Pro"

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U.S. Apple's website updated to the Lunar New Year specification celebrating the year of the tiger

Apple has updated the Chinese website for China's Lunar New Year, and from February 1, the lunar calendar, the limited edition wireless earphone "AirPods Pro" and "iPhone 13 Pro". I started promotion of short films taken in. On the homepage, a tiger emoticon falls and moves around. At the top of the page, it advertises products such as iPhone 13, accessories, AirPods Pro, etc., as well as "Apple's recommended gifts recommended by Apple", and also displays special engraving services to the product itself. On January 1, 2022, Apple launched a special wireless earphone "BEATS STUDIO BUDS", which is a special specification wireless earphone with a tiger pattern celebrating the year of the tiger for China. In Japan, "AirTag" with a tiger illustration was presented as the first sale privilege. The company has been popular in the new model "iPhone 13" series, and the number of smartphones in the Chinese market in the 4th quarter of 2021 (October to December) was 21.5 million units, and the first quarter (1 to 3 in 2015 (1 to 3). It has returned to the first largest share in the month). (36kr JAPAN editorial department)