Try to use the Japanese unsold "Beats Fit Pro" reality, the value of the "b" brand.

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Headset and winger chip integrated design. Although it is not possible to choose the size of the wingtip, the excellent flexibility that is well adjusted to the size of the ear and the compactness of the integrated design create the benefits of a sense of wear.

This year, Apple bought the only newly released product that does not achieve the full wireless headset "Beats Fit Pro" of its Beats, which is not listed in Japan (expected to go on sale in Japan early next year). I lost one of the Jaybird "Vista" for exercise, depending on my purchase of the Beats Fit Pro released at that time. [photo] the "Powerbeats Pro" fixed with ear hooks is more stable during movement, while the "Beats Fit Pro" is enough to resist vibration, and the Fit Pro is easier to disassemble and assemble. The characteristic of wearing light is that the airfoil chip designed with the headphone body can achieve a stable sense of wearing. Equipped with Apple H1 chip, you can use one-button pairing, smooth connection switching between Apple devices, "find" and other Apple platform features. But intelligent audio features such as active noise cancellation (ANC), spatial audio, and Adaptive EQ. The wingtip is to promote the sense of wearing in the street. if you follow the installation method of rotating slightly backward after putting it into the ear, the wingtip is stuck in the recess with moderate force, even if you shake your head. The weight of one is 5.6 grams, which is average light for exercise. However, the wearing of the small body feels good, coupled with the effect of relieving the pressure of the vents, it feels lighter than the Vista. Audio is not the Beats sound that echoes the bass, but the Apple sound that is close to stimulating the benefits of the mid-to-high pitch. I was dissatisfied with the insipid voice when I first used it, but Adaptive EQ has been working all the time, but it has been updated and improved in a short time, and I won't miss Vista now. Adaptive EQ refers to the function of real-time correcting the low and middle domains according to the shape and wearing of the ear to achieve a stable listening experience. Before buying, I hesitated to make another product because it was equipped with noise cancellation. If it is for the purpose of exercise, there is no need for neuroballs, jogging, cycling and other exercises outside, Neujkahn will only be very dangerous. For this reason, motion-oriented fully wireless headphones, such as Jaybird Vista, "Bose Sport Earbuds" and Beats's "Powerbeats Pro", do not carry noise cancellation even with noise isolation. Beats Fit Pro is not so much for sports as the positioning of "full-wheel wireless headphones that can also be used for exercise." In fact, this is a product suitable for this purpose. However, my goal is to exercise, into November, not installed Neujkahn sports headphones are at the end of the year when the special offer, I am very hesitant. In spite of this, I still can't resist the charm of the new product. I bought Beats Fit Pro, but after using it, I found that noise elimination has a great effect on quiet exercises such as yoga and medical treatment. After intense training, cooling becomes very important, so I think there is "some" noise elimination on sports headphones. The unique advantage of "Fitness+", a job outsourcing service with Apple (not yet available in Japan), is also my personal focus. One of the advantages of Fitness+ is that the devices used are free. Therefore, HIIT and weight are often used with Apple TV, cycling with iPad, and media with iPhone. With Beats Fit Pro, you can automatically connect to the device you are using by simply inserting it into the ear. I want to call it Fitness+ 's companion device. The Beats Fit Pro was the first Beats headset for me. I'm interested in the brand Beats, but I haven't bought any headphones so far. The reason is that before Apple acquired Beats, it was a fashion and marketing company that sold headphones and speakers. The "counterweight debate" over Beats headphones spread in 2015. When decomposing the excess "Beats Solo", 36 grams of metal parts that have nothing to do with audio function are embedded. The other parts weigh 86 grams, equivalent to about 30% of the whole. It is suspected that these metal parts are high-level performances with a sense of weight. At that time, the price of the Beats Solo was $199. Venture capital Bolt analyzes that the cost of excluding labor and freight from the engineer decomposition is $16.89. In view of this, on PCMag, Sascha Segan said: "bass-focused AKG Y50 and balanced Marshall Major II, and so on, for bass enthusiasts, there are also $100th headphones with better sound than Beats. We have been asserting this for a long time, "he wrote. But that was Beats's strategy at the time. He ensured huge profits and lavishly invested his profits in marketing. Help hip-hop-based musicians of the younger generation to share their daily life and activities using Beats headphones. With popular athletes as brand ambassadors, the figure of listening to music with Beats headphones in the locker room is displayed through the live broadcast of the game when entering the competition venue. The sound is faithful, with more emphasis on bass, stimulation, and prominence in hops and EDM. Bright colors, focus on fashion, promote headphones to cool existence. The choice is the consumer. Beats does not "want to listen to music on Beats", but has won the overwhelming popularity of young people through a strategy that makes people feel like "want to have Beats". Even if there are $100 headphones with better sound quality than Beats Solo, Beats Solo is worth $199 based on the brand value of the iconic "b" logo. Because it is such a Beats, so I personally did not interfere with Beats products. After Apple's acquisition, Beats "got bored" a lot of reactions. Indeed, there is a shadow lurking in such marketing before the acquisition, and Beats, like the movement at that time, has lost its popularity. However, as a headset, Beats products have been upgraded to the Apple quality that makes me popular. The Beats Fit Pro costs $199.99, which is a bit expensive for exercise. However, the considerable functionality of AirPods Pro has a "b" logo, which gives me a sense of it.

Yoichi Yamashita