After all, the mobile phone shop was licking customers! More than 40% of "Solicitation to high rate plans"

"I feel like I've got options that I don't really need."
"I made a high purchase on a fluent sales talk."

Have you ever left the store with a sense of dismay after signing a contract at a mobile phone shop?

In fact, more than 40% of mobile phone shop clerks are soliciting customers for "high plans." A "mystery shopping" that the Ministry of Internal Affairs and Communications heard from active clerk revealed the actual situation of the openly licking of users.

"If you don't meet the quota, it will affect your salary."

The Ministry of Internal Affairs and Communications announced the contents of the "Mystery Shopping" on April 26, 2021 at the "Mobile Phone Company Competition Rule Verification Meeting" by a meeting of experts.

According to the materials released by the Ministry of Internal Affairs and Communications, March for clerk working at sales shops (agencies) of NTT DoCoMo, KDDI (au), Softbank, Rakuten Mobile, and former clerk within one year after leaving the job. We conducted a questionnaire survey on the Internet and received responses from 412 people.

In addition, we also conducted an interview survey with agency managers targeting NTT DoCoMo, KDDI (au), and Softbank.

When soliciting, the Ministry of Internal Affairs and Communications has set guidelines to provide sufficient explanations according to the knowledge and purpose of the users, but there were conspicuous cases of violations.

More than 40% of the respondents answered "yes" to the question "Have you ever solicited a higher-ranking rate plan such as a higher rate without carefully confirming the needs and intentions of the user?" .. Furthermore, when asked "Have you ever made a solicitation including expensive smartphones and options?", "Many respondents" answered "Yes."

Why do you do a forcible business? The shop clerk gave us this reason.

"The fee structure set by carriers (major mobile phone companies) is profitable if they are strategically tackled. However, abnormal target setting may be imposed. Research on appropriate sales methods It is also true that there are many agencies with a sweet management method that try to achieve the goal without doing so. The cause of forced sales exists in both the abnormal goal and the management attitude of the agency, and management as an agency I think that lack of effort is also being questioned. "" Unreasonable sales are not good, but it is not good from the social mission of sales to listen only to the users and not make new proposals. It is also a social role as a sales agent to develop unnoticed needs, and it is a highlight of the skill. " It is necessary to actively solicit services. "" There is a sense of incongruity in the mechanism where you cannot earn money unless you get a high score in most of the indicators set by the carrier. There should be an area where you can demonstrate your individuality. "" Acquisition There are a wide variety of carrier indicators about the products that must be done, and we must recommend a wide variety of products such as options and products from other industries to users. There are few staff, and only the feeling of guilt accumulates. "" Agencies with a medium or lower evaluation have a considerable amount of fees, which makes management difficult. "

Many people cite it because of the strict goal setting from major mobile companies. Some of them

"Achievement of business goals affects one's salary"

There was also an opinion.