Amazon Advertising Optimization AI Tools Perpetua and Japan's largest public DMP Intimate Maurer have signed a strategic partnership agreement to support Amazon store openings

Perpetua Labs Inc.Perpetua Japan (Japan Branch: Chiyoda -ku, Tokyo, Head of Japan Matoba Keiyo, hereinafter, PERPETUA) is the Japan's largest public DMP Intimate Major Co., Ltd. (Headquarters: Minato -ku, Tokyo (Headquarters: Minato -ku, Tokyo, President and CEO: Ryoji Yanajima, Securities Code: 7072, hereinafter, Intimate Major) will be notified that we have signed a strategic partnership agreement from November 15, 2021 (Monday).

■ According to an ASCENTIAL edge edge Retail survey by the power of both companies with the power of both companies, Amazon accounts for 28 % of the Japanese digital commerce market ($ 102 billion in 2020), and in 2025 in 2025. Is expected to reach $ 181 billion with an annual average annual growth rate of 12 %. We believe that Amazon's growth opportunities will still grow in the Japanese market. On the other hand, Amazon store companies spend most of the time on advertising operations, etc., in addition to the management of complicated EC and marketplace, product development and inventory management, as well as advertising management while doing daily work. (Marketing, etc.), such as), has been deprived. In addition, the operation and strategy formulation of Amazon advertisements require a minimum knowledge, and as expected, it is not possible to guide customers from pioneering to purchase of potential customers, and sales are issues. Perpetua uses an Amazon DSP provided by an Amazon DSP in addition to the Dashboard of the Tool, which is its own tool, as well as the "IM-DMP" provided by Intimate Merger on Amazon DSP. By doing so, we will solve this task by providing everything from upstream to purchase of custom journey to purchase. Perpetua is currently introducing Perpetua to about 400 Amazon openings in Japan. By managing and operating sponsorship ads in Amazon in the introduced companies with AI, we have reduced man -hours as well as improving advertising operation. Intimate Maurer has set a mission of "efficiency using data in various areas in the world"..Combining 700 million audiences data ( * 2) and advanced analytical technology, provide consulting services for providing and building "IM-DMP" and providing consulting services on data utilization, quickly and efficiently on the use of data utilization. It will be solved. By using "IM-DMP" as an Amazon DSP that can be combined with the platform provided by Perpetua, one platform is from contact with potential customers inside and outside Amazon to sponsor ads, and grasp the correlation for each measure. It can be completed within and enables a strong approach to Amazon customers in a different way from the conventional way. In addition, this will solve the operations, resources, and sales issues that Amazon stores have. ■ PERPETUA PERPETUA is building e -commerce infrastructure, including optimization and reporting technology for the world's smartest e -commerce business. In this platform, the advertiser sets his goals based on the strategy and exubskuted using an advertising engine equipped with the best class AI. By integrating with Amazon, Instacart, and Google, the brand achieves the most optimal reach and engagement throughout the shopping journey, and provides integrated performance intelligence to achieve maximum visibility. Perpetua is an ASCENTIAL group company with offices in San Francisco, Toronto, London and Tokyo. For more information, see the Companies website. ■ Intimate Mahjas- "Introduction of data using data in various areas in the world" is a mission, and domestic DMP market share NO.Data marketing company that holds the data utilization platform "IM-DMP" in 1 ( * 1).About 4.We provide consulting services for the provision and construction support of the data utilization platform "IM-DMP", which combines 700 million audiences data ( * 2) and advanced analytical technology.In addition, we agree with the "Personal Data Appropriate Management Declaration" listed by the Japan Economic Organization Federation as an initiative on privacy protection.In the future, we will expand business in X-TECH areas such as Sales Tech, Fin Tech, Privacy Tech, and aim to be a "data business producer group".* 1 Source: "DataSign Web Service Survey Report 2021.2」※2⼀定期間内に計測された重複のないブラウザの数を⽰します。多くの場合、ブラウザの識別にはCookieが利用され、⼀定期間内に計測された重複のないCookieの数のことを⽰します。■会社概要会社名：Perpetua Labs inc設立：2015年所在地：680 Mission St, Suite 28T　San Francisco, CA　94105Founder & CEO：Rosco Hill企業HP：https://perpetua.IO/ Location: 2-4-4 Hitotsubashi, Chiyoda-ku, Tokyo 7FHEAD OF JAPAN: Matoba KeiroyoRoppongi 3-5-27 Roppongi Yamada Building 4F Representative: Ryoji Yanajima Corporate HP: https: // corp.intimatemerger.COM/

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