Axarta's 2022 Global Automotive Color of the Year is "Royal Magenta"

Axarta coating system's joint company Glen Mills (Pennsylvania, USA), which emphasizes sustainability and autonomous driving in this luxurious paint color conceptAxarta coating system (New York Stock Exchange: AXTA) has announced that Royal Magenta was selected for Global Automortive Color of the Year in 2022.The eighth Royal Magenta of this luxury global auto motivated color of the year is a high -quality deep cherry paint color.This robust color design is dignified and dark, and the color of the typical red wine "Merlow" and the color of the jewel garnet are deeply permeated.This color looks red in berry under sunlight, and turns into a mysterious dark color at midnight.Hardy Adawada (AXALA Global Mobility Corning Society Senior Vice President) says:"Royal Magenta is an optimized and luxurious paint color for the future mobility. Based on environmental -friendly water paint technology with innovative mobility detection functions, it is a solution in the mobility industry.Royal Magenta is blended for all models, and its attractive color tone is the mobile color palette for all models.I will enrich.This is a stylish and functional paint color that supports the radar system used for all sizes of automatic driving cars.Royal Magenta, a highly coating, is active in the world -class color trends of AXATATA, which has provided a high -quality paint in the mobility market, and is elegant and gorgeous.I am.In the market, the popularity of burgundy (red -purple), violet (blue -purple), and cherries are increasing.The Royal Magenta is a luxurious color with a cut jewel accent studded.AXATATA's Nancy Rock Heart (Global Product Manager in charge of Color) says:"We have designed a complex appearance that can be painted in a simple way for 2022. The design process starts by using various laminated systems to make fine tone of the water -based paint.It was. With the sustainable potential in mind, the final color was realized using the conventional base coat-clear coat laminated system. It is an attractive and easy-to-paint color. "As a color specialist, we will promote future color trends using its innovative techniques, advanced coating, and unique knowledge of global and regional color preferences.2022 Global Auto Motive Color of the Year and Axarta's abilities related to color are www.axalta.Please check in com/color.Axarta coating system is a global company that specializes in paint and provides customers with innovative, colorful and sustainable solutions.From car OEMs, commercial vehicles, repair applications, to electric motors, buildings, and pipelines, our coating is useful for preventing corrosion, improving productivity, and retaining long -term quality coated materials.Aquarta, which has more than 150 years of history in the paint industry, has been working hard every day to provide the best coating, application system and technology for 14,000 employees in 130 countries around the world.I keep doing it.For detailed information, www.AXALTACS.Please see COM/JP.See Axarta Coating Systems -YouTube.

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