Easy care keeps you beautiful! An "eternal shirt" project that you will want to wear every day, made with Japanese ideas and techniques.

Start at 15:00 on September 15th (Wednesday) at Makuake!

Marui Orimono Co., Ltd. Marui Orimono Co., Ltd. (Headquarters: Kashima-gun, Ishikawa Prefecture, President: Yoshio Miyamoto) has achieved the target of 384% on the crowdfunding site Makuake last year. ] Project will be implemented. The second shirt project by a professional group who knows all about textiles (= fabrics) <1> It is a super multifunctional piece that overturns the concept of basic shirts that you want to wear for a long time because you can wear it for a long time. [Product Features] = 5 functionality selected by the fabric shop = (1) Life stains are no longer scary! The tough "oil-repellent effect and 3-layer structure" repels dirt. Our uniquely developed three-layer structure of oil-repellent layer, water-repellent layer, and fiber layer makes it resistant to oil stains and water stains, and you can wear it without worrying about stains. Whether the soy sauce splashes or the sauce or ketchup is spilled, a quick watering will remove the dirt! ▼ Oil repellent performance 6th grade, 6th grade even after washing 30 times. ＋ Weak water repellency (* According to our own research (2) It is hard to discolor even if washed with chlorine bleach. Even in daily life, it got caught in clothes that I accidentally wore and partially decolorized. Have you ever had any experience? Furthermore, when you wash your clothes at home, you want to wash them with "chlorine-based clothing bleach" if possible! But some people say that the color fades ... with "chlorine-based bleach"? Even if you wash it completely, the color will not fade easily, so you can disinfect and deodorize it. It will be very easy to take care of and take care of it on a daily basis. ▼ Experiment with dripping chlorine bleach (3) "Quick-drying" washing that dries in 3 hours in the room It dries in just 3 hours after dehydration. (* According to our own research) Even if you wash it at night, it dries while you sleep. So you can wear it cleanly the next morning. It's too easy to handle and you just want to wear it every day. (4) Clean "antibacterial deodorant" Obtained the quality guarantee "SEK Orange" based on the international standard antibacterial test! In response to the growing awareness of sterilization, antibacterial and deodorant processing was applied. Processing that suppresses the growth of bacteria adhering to the fabric (fiber) and the growth of harmful bacteria and maintains high hygiene of the product. The types of bacteria are "antibacterial"> "antibacterial deodorant". "Antibacterial deodorant" gradually increases while suppressing the growth of bacteria on the fabric, while "antibacterial" is The number of bacteria decreases over time because it reduces the activity of the bacteria. Therefore, "antibacterial" is an excellent function compared to "antibacterial deodorant". What is SEK orange? ▼ Increase / decrease of bacteria over time Experimental results (5) Withstands friction hidden in daily life. Abrasion resistance test (Martindale) 49,000 times (*). Temporarily per day Even if it is rubbed 10 times, it can withstand more than 10 years. From rubbing with a bag to contact with others on a crowded train, there are more scenes where the shirt rubs in life than I imagined. "Oh, fluffy ..." It is a damageless shirt that prevents disappointment.

New Standard

Our lives, which are undergoing rapid changes such as the introduction of telework, are losing the boundary between ON and OFF. Isn't fashion the standard for "being able to handle any scene" in the future? This shirt proposes a super multifunctional item that can be used in every scene, with evidence unique to a fabric shop. ▶ Recommended for telework because it is less likely to wrinkle. Are you rushing to smooth out the wrinkles on your shirt just before the web conference? This shirt frees you from that hassle. No need for daily ironing. Please wear it not only on a regular basis but also on the day before an important web conference. ▶ Even if you continue to use it, you will feel the pleasure of “stretching and returning”. Have you ever experienced that the clothes you loved and wore suddenly lost their shape like stretched rubber? Polyurethane, which is generally used for stretchable fabrics, is said to deteriorate over time with the number of uses, years, and washings. This shirt achieves more than 15% "stretch" with 100% polyester. It is a fabric that does not easily deteriorate in kickback while maintaining stretchability. ▶ Suppresses "yellowing" caused by sweat. Yellowing is a concern with white shirts. This fabric boasts a sweat-resistant fastness of 4-5 grade (* according to our own research), so no special care is required. On days when you want to move a little, I'm glad that it has a strong function against sweat and light. ▶ Prevent sunburn. Furthermore, it has a function of 98% UV shielding rate and UPF50 +. It can be worn both for commuting and outdoors, and can be used habitually regardless of the scene. Sunburn that women are worried about, this shirt will solve your anxiety when you go out. ▶ The "cool contact feeling" that was also installed in that blockbuster summer mask. Whether the skin feels "cold" or "warm" when it touches an object depends on the amount of heat transferred from the skin to the object. We used a fabric with a cool contact evaluation value (Q_max) of 0.2 or higher, which quantified this amount of movement (*). The moment you wear it, it feels good and gently calms you down in the morning.

specification

▶ Cotton texture Suppresses the shiny feeling that is often found in synthetic fibers, making it a unique fabric that looks like cotton and functions as polyester. There are ingenuity in weaving and processing. For those who like the texture of cotton but have trouble cleaning it. ▶ Details-Color: White / Black-Material: 100% polyester-Country of origin: Japan The collar remains clean even after washing. Laglan set-in sleeve that combines comfort and design. The sleeves of the jacket are also good. Round hem that can be worn beautifully in both pan twins and pants out. There is a spare button under the front. ▶ Up to one thread ... Commitment to Japanese products It is said that 3% of the clothes in the world are made in Japan. We want to deliver excellent Japanese-made fabrics to those who think that Japanese products are too expensive. Our shirts are made in Japan from thread to sewing. We are promoting the transparency of information. Marui Orimono Co., Ltd. We are a textile manufacturer located in the Noto region of Ishikawa prefecture. For more than 80 years since its establishment, we have provided fabrics to various apparel brands and sports brands, both domestically and internationally, together with the IoT factory that is at the forefront in Japan. A group of specialists who read various information such as the place of origin and weaving just by touching or looking at the fabric. We are convinced that the fabric has the potential, as the number of "cool summer masks" that solves the problems of masks that users have is 100,000. I want to convey the joy and joy of sticking to the fabric as well as the design. For that purpose, I thought that crowdfunding, which is directly related to users, is the best. ▶ "Cool summer mask" acclaimed by various media While supporting the fashion and sports scenes around the world, we will release "Cool summer mask" in early summer 2020, which selects the most suitable fabric from 60,000 past samples. Recorded a big hit, such as being featured on TV and magazines. We have solved your problems with functionality such as cool contact feeling and breathability. ▶ Newly proposed mask to replace non-woven fabric "Third mask" A completely new mask "Third mask" that combines the function / cost performance of non-woven fabric mask and the comfort of cloth mask. Achievement rate of 15,586% with Makuake! It has been evaluated as the 2nd place in the daily ranking, and is now sold at Rakuten, Amazon, and drug stores, and has been well received. Marui Textile Vision There are many items in the world that make life fun and convenient. And what we can provide is "the power of the fabric" . Just sticking to the fabric you wear will greatly improve your quality of life. We provide the fabric in the optimum form according to the application and request. In order to create a world where people all over the world can live a colorful life, we aim to continue to generate innovation from textiles under a corporate culture that continues to be human with ingenuity and a spirit of challenge. [Product Information] Eternal Shirt Price <9,800 yen (tax included / super early discount) * Please check Makuake for other prices. Material This press release contains information for the media.

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