[Electronic version] From the digital editorial department (41) Apple co -founder Wozniak talks about startups | Opinion News

The largest market capitalization of the manufacturer, the world's largest, the world's top -class U.S. -class.In 1976, the two Steve, Steve Jobs and Steve Wosniac, founded the Apple Computer at the Silicon Valley garage.

Wozniak, Wozniak, which developed Jobs, a genius skin, and one -board microcomputer, "Apple I", and "Apple II", which had a great success as a home computer, and supported Apple's breakthrough immediately after the founding.Wozu appeared as a guest in the "Startup World Cup" (sponsored by Phenox Venture Capital in the United States) held in San Francisco on March 24.He talked about the memories of the startups of Apple, the importance of learning with engineers, the conditions for large companies to innovate, and the management attention of startups.

「ウォズなしでアップルはなかった」とジョブズ

Wozniak says his own roll model was his father.His father is also an engineer, and the question that he wants to choose a profession is now, "I think he is an engineer."Later, Jobs said, "If there was no Wozniak, there was no Apple," but even if Jobs was invited to make a new company together, Wozniak, an engineer in Hewlett -Packard (HP), was the company.He said he had no intention of quitting.

"Steve and I have always been a friend and respect each other. They were quite different, I wanted to be a great engineer, and Steve wanted to be a great technology. He is actuallyThat's right. For about five years, he chose something interesting from what I designed and turned it into money as a product. I had the idea of creating a company someday.I had no money, I was still young and I had no business experience. I touched him and talked to him, but I never made a copy of other products and created a product from nothing.I was able to make money with engineering driven (starting point). In other words, I was an indispensable key item for him. "

"However, Steve may have decided to create a computer company without me. What is the social meaning, why the computer I make will be important, he's for me.He told me. In the so -called "Steve Jobs Zero" story before the founding of Apple, he was not much talked about. He talked about ideas to create personal computers and said, "Wisniac to create a company.I couldn't do it. "I refused to say" no ". Our investors have decided to decide to quit HP by Tuesday. On Tuesday, I again" I "again.No] and said, "I will not quit HP. I will work for HP as an engineer."

"After all, Steve was persuaded to make my friends and relatives calling me to start the company together, and I had to retire HP.]. I am in an important position in the company, but I was not able to touch management. I was not good at political things at all, and I just wanted to design the product. "

破壊的テクノロジーに留意する仕組みを

It seems that only Wozniac, who was a startup, has a strong feeling for the current startup.

"Young people, especially high schools and university young people, are energized. At that time, I had a free idea and loved design development, products and manufacturing.When I worked and worked for HP, I came home and came up with design ideas.

"I think the startup must be one of the most important things in the world. In the past, when I was participating in the Home Brew Computer Club (a computer -loving organization formed by Silicon Valley).Was excitement about the revolution with personal computers. It was very exciting. A lot of people gathered and discussed, but rather than talking about business and engineering, the inspiration and motivation of the participants.It was much more valuable to listen to. That made me even more motivated. "

In addition, the story also extends to what a large company needs to innovate.

"The important thing for a large company is to support the resources that are the basis of revenue. If destructive technology has appeared in the world, but you can't find it, Blackberry and Nokia will be a few years later.It will be such a situation. It is important to be able to permeate an entrepreneur -like concept into the company so that large companies are not done by destructive technology.As HP at that time, hired a very good human resources at the end of the management team, which made the final decision, and coordinate them individual projects so that they can quickly make management decisions for project approval."

"The other is the appointment of Chief Descotion (Destruction) and Officer (CDO). CDOs do not belong directly to CEO, because CEOs are busy with daily business and management and are involved in outsider projects.Because I can't afford it. CDO analyzes what will happen if a new technology or company will be a major 3-5 years ahead. CDO takes ahead of changes and damages to his company.While removing the impact of, it plays a role in how to create destructive technology. "

偽名で大学に復学したわけ

When he was a high school student, Wozniac himself studied a method of creating a computer circuit with less chips, referring to the digital handset, IBM, and the data general technical manual.He has been absent from the California University Berkeley School (UC Berkeley) in the prestigious university and has become an HP engineer, but he also understands the importance of university education.

"Looking back on my life, I was able to walk ahead of others when I was young. I met electronics and computer science and designed a computer in high school. I did that.Did you want to be a great entrepreneur?

"However, universities affect the majority of their work in their lives. I think it's important to go to college when you are young and get a degree. I don't have a degree at UC Berkeley.I was. After quitting Apple, the company was famous, so I got a graduation certificate to the school for one year using a pseudonym. Rocky Lacoon Clark was the pseudonym at that time.That's right. I knew that learning would be an important part of my life, and I wanted you to go to college. If you just want to learn, you don't have to go to college. "

ビジネスマン、マーケティング、そしてエンジニア

Finally, the startup talked about the points that you need to be aware of, but here as well, we mention the importance of engineers.

"I think there is a difference in the stage depending on the startup, but I write a business plan based on ideas, make a profit prediction and raise funds. After procurement, hire an engineer to realize the idea, but this is the case.Don't. Engineers must be involved in all processes of how the product should be and how to solve the problem. "

"If you launch a company, you need a businessman to make your business successful. Marketing is also important. Marketers ask what kind of products they want and how valuable they are for them.However, there are examples that make things you need into a product. For example, Tesla. Electric cars around the world have a small body to save battery, but the company is the opposite.Tesla has changed a lot of future electric vehicles, even if there are five children and a large car, and don't forget engineers. Businessmen, marketing, engineers are important."(Digital editor -in -chief, Tadashi Fujimoto)