Collaborative products inspired by noble peacocks, tropical rainforests, and traditional ornaments
Hangzhou Yige Cosmetics Co., Ltd. Developed by Hangzhou Yige Cosmetics Co., Ltd. (Headquarters: Zhejiang, China) The cosmetics brand “Hanaishi Florasis” (hereinafter referred to as “Florasis”) has released the second ethnic collaboration product “Thai Style Collection” on its official website for Japan (https://jp.florasis. com) will start accepting reservations from Friday, October 22, 2021.From the left: Hundred Flowers Concentric Engraved Lip, Tamome Momoka Loose Powder, Tamome Momoka Pressed Powder, Raden Flower Eyebrow Powder Pencil, Touhou Multi Palette, Tamyo Suiren Cushion CC Foundation
The brand name "Florasis" is a coined word meaning "beautiful flower goddess" born from "Flora" and "Sister". In order to convey the beauty of ancient China to the world, we create cosmetics that embody Chinese culture, based on the theme of "cultivating beauty with flowers." In addition, we also sell collaboration products inspired by the culture of the ethnic group that still inherits traditions. Ethnic collaboration products are the second collection following last year's Miao tribe impression collection with silver ornaments worn by Miao people, a minority ethnic group in Guizhou and Yunnan provinces of China. The product package incorporates the motifs of peacocks, tropical rainforests, and traditional decorations, which are contents that symbolize the Thai people, and expresses the “colorfulness of nature that excites the heart.” In addition, the ingredients of the product incorporate the traditional flowers of the Thai tribe, which live in China's only tropical rainforest, such as Mitsumouka, Kokisekoku, and Paripoliphylla. As a result, you can expect a high moisturizing effect. Reservations for this product can be accepted from the official website (Japanese). Official website: https://jp.florasis.com Product Overview [Hyakka Doshinjo Engraved Lip]Hyakka Doshinjo Engraved Lip
A matte color lipstick that reduces the feeling of chafing on the lips with chic color and smooth application and moisturizes. Contains skin-friendly plant extracts and vitamin E.・Finish: Textured matte lip ・Design: A package with a classic atmosphere, with a motif of concentric locks that have been used as a sign of marriage since ancient times in China. Relief carving is used for the lip to reproduce the beautiful appearance of a peacock with its wings spread.・Color variations: 2 colors M9420 Smoky Berry M9213 Taupe ・Price: 5,600 yen [Gyokujo Touka loose powder]Tamame Momoka Loose Powder
It has a light feel like air and covers pores while giving a natural finish. Absorbs excess sebum, suppresses shine, and keeps skin hydrated. Formulated with skin-friendly plant extracts such as peach blossom and red reishi.・Finish: Soft and natural feeling ・Design: With the motif of the brand logo "small eaves", the appearance of a peacock with its wings spread on the case is reproduced.・Color variations: All 3 types 01 Natural Pearl 02 Natural Matte 03 Semi-matte ・Price: 4,100 yen [Tamame Momoka Pressed Powder]Tamame Momoka Pressed Powder
Contains silk powder for a smooth feel that blends easily into the skin. It suppresses shine and does not feel thick even when applied in layers, giving you a semi-matte skin with a sense of transparency. Formulated with skin-friendly plant extracts such as peach blossoms and pearls.・Finish: Semi-matte skin with no color unevenness and a sense of transparency ・Design: With the motif of the brand logo “Small eaves”, the appearance of a peacock with its wings spread on the case is reproduced. Relief carving craft that realistically reproduces the beautiful appearance of a peacock.・ Color variations: 1 type (Jakuu)・ Sales price: 5,600 yen [Radai Seika eyebrow powder pencil]Raden flower eyebrow powder pencil
A powder pencil with smooth writing and good coloring. Contains botanical ingredients that are gentle on the skin and cares for eyebrows as well.・Finish: Natural eyebrows ・Design: Inspired by the appearance of a peacock with its feathers spread, the light feather pattern is engraved on the pencil case to create an image of the Thai people.・Color variations: 3 types in total: MF01 gray, MF03 brown, MF05 dark brown ・Price: 2,200 yen [Reibitouhou multi-palette]Reibitouhou multi-palette
A multi-palette that can be used as an eyeshadow, eyeliner, highlighter, and blush, with a rich color variation of matte and lame textures. Inspired by the charm of nature and the feathers of peacocks, warm brown is the main color, combined with green and emerald.・Design: Using traditional embossing crafts, we have reproduced the vivid appearance of a peacock on the palette.・Color variations: 1 type ・Price: 6,700 yen [Gyokuyo Suiren Cushion CC Foundation]Gyokuyo Suiren Cushion CC Foundation
It adheres firmly to the skin with a light feel. It has a smooth and natural finish while covering pores. It is resistant to water and sweat, and keeps its beautiful finish for a longer time. Based on the wisdom of the ancient skin beauty method "Tamayosan", it contains amino acids so you can take care of your skin while applying makeup.・Finish: Natural matte ・Design: A peacock with its wings spread on the case is reproduced with the motif of the brand logo "Shokenso".・Color variations: 2 types B20 ivory B25 neutral ・Price: 4,500 yen *All the above products will be shipped from China. Products will be shipped sequentially from November 1st. *The sales price includes shipping and tax. *As of October 22, PayPal is the only available payment method. Credit cards such as VISA, Mastercard, and JCB will be available sequentially from late October. ■ What is the Tai people of China? The Tai people, one of the ethnic minorities living in Yunnan Province in southern China, are based in a rich natural environment blessed with a warm subtropical climate and large rivers. has created its own culture. The peacock has been a sacred symbol for the Thai people since ancient times, and there is a traditional dance called "Peacock Dance" that is said to have a thousand years of history. Xishuangpanna Dai Autonomous Prefecture, which is the main living area, is also designated as a Chinese nature reserve and has become a famous tourist spot in China. ■About Hanaseko Florasis: Hanaseko Florasis is a Chinese cosmetics brand born in Hangzhou, Zhejiang, China. Based on the concept of "beautiful with flowers", we apply traditional techniques that have been passed down since ancient times and manufacture cosmetic items based on our unique aesthetic philosophy. In addition, we have modern cosmetic manufacturing technology and use natural plant-derived essences that are gentle on the skin. We aim to create cosmetics that combine beauty both in appearance and content, in line with the skin types and characteristics of Asian women, as well as their makeup needs. As for the logo, we call it a “small eaves” design, which is based on the traditional architectural windows of the Jiangnan region of China, where our company is located. In this way, while tracing the roots of traditional Chinese culture, we have arranged it for the modern age.Company name: Hangzhou Yige Cosmetics Co., Ltd. Head office location: Hangzhou Economic and Technological Development Zone, Hangzhou City, Zhejiang Province, China Unit No. 2, Baiyang Street, Science Park Road, 5th floor, 6th floor, 06 Unit Representative: Zhang Daiyong Date of establishment: October 12, 2015 Official website https://jp.florasis.com Official Twitter : @FlorasisJP / Official Instagram: @florasis.jpThis press release contains information for members of the media.
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