"Mone Kamishiraishi is also Takahashi!" Mone Kamishiraishi took the stage and unveiled the CM for the first time at the award ceremony for the notebook grand prize on 10/11 (Monday).

Takahashi Shoten Co., Ltd. (Headquarters: Toshima-ku, Tokyo, CEO: Hideo Takahashi), which publishes notebooks, practical books for daily life, children's books, etc., is an actor of the 2022 version of "Notebook is Takahashi", Mone Kamishiraishi. We will start the promotion with Mr. Mr. Kamishiraishi made a guest appearance at the 25th Notebook Awards Announcement Award Ceremony on October 11th (Monday) and announced a new commercial. It will be aired on notebook sales floors nationwide from mid-October and on TV commercials nationwide from November 26th (Friday). It will also be released on the special website of Takahashi Shoten's official website (URL https://www.takahashishoten.co.jp/special/2022cm/) from 13:00 on October 11th (Monday). ■ Attended the 25th Notebook Awards Announcement Ceremony

The notebook grand prize is a contest of "words" and "ideas" that was born from the desire to make the notebook feel closer to you and to be useful in your daily life, and has progressed along with the development of the notebook culture. At the announcement award ceremony on October 11, outstanding works were announced in both the Quotations Award and the Product Planning Award. Mone Kamishiraishi will be the presenter at the "Quotations Award" award, which was selected from about 58,000 entries. "I'm really happy that I can feel any feeling with just one word, just nice words. I'm really happy that such a nice word is born. There are many words that I want to remember for the rest of my life. I wanted to find a hidden quote. "

■ New CM "Let's write a thrilling next year." Hen In a white space, Mr. Kamishiraishi appears in a blue costume, which is the theme color of "Notebook is Takahashi". I have a yellow notebook in my hand. What is the word Kamishiraishi said when she passed by various people of all ages and men and women and found something in common? The 2022 edition of the notebook, which was released this fall, is a lineup of 294 items in various colors, sizes, and layouts. This commercial shows a fun image reminiscent of a colorful notebook and a charming figure full of love for Mr. Kamishiraishi's notebook. On the special site, the making video is also being released at the same time. URL https://www.takahashishoten.co.jp/special/2022cm/ ■ CM Overview Takahashi Shoten "Notebook is Takahashi 2022" New CM "Let's write a thrilling next year." (15 seconds) ・ Over-the-counter broadcast <2021 Mid-October-Anytime ・ TVCM November 26th (Friday) -December 9th (Thursday), 2021 ・ Broadcast area: Nationwide (excluding some areas) ■ CM story Standing with a notebook in a white space Mr. Ue Shiraishi. Various people such as salesmen, women talking on mobile phones, and musicians are spending their notebooks in one hand. Mr. Kamishiraishi also sits down while opening the notebook and writes something enthusiastically with an excited expression. On the screen, Mr. Kamishiraishi's handwritten characters "Let's write a thrilling next year." Mr. Kamishiraishi, who likes notebooks, has become a CM full of love for notebooks.

More than 60,000 entries, the highest number ever, "25th Notebook Grand Prize" Winners have been decided! Quotations Grand Prize "The ground is in full bloom!" Introduction

Takahashi Shoten Co., Ltd. (Headquarters: Toshima-ku, Tokyo, Representative Director: Hideo Takahashi), which publishes notebooks, practical books for daily life, children's books, etc., announced "Words" and "Ideas" on October 11, 2021. Contest "25th Notebook Grand Prize" was announced and an award ceremony was held. In this "25th Notebook Awards", which solicited "Quotations that you want to write down in your notebook", 58,491 entries were received for the Quotations Award, and among them, "Grand Prize", "Special Award" 3 works, and "Excellent" A total of 6 works, 2 works of "Award", were selected as award-winning works. The judges were Mitsuyo Kakuta (writer), Keita Makino (copywriter), and Ryosuke Yabuuchi (singer). In addition, we received 3,489 entries for the product planning award, which was recruited at the same time, and two of them were selected as excellence awards.

The ground is in full bloom!

Speaker: Son (5 years old at that time) Applicant: Male, 37 years old, Kyoto Prefecture [Background] When I was sending my son to a nursery school by riding a bicycle, my son sitting in the back seat when he passed the road of cherry blossom trees The words I said. The cherry blossom trees had all the flowers scattered, but the pink petals scattered tightly on the ground ... Certainly the ground is in full bloom. Indeed, I was impressed that there is such a view. My son is now in the first grade of elementary school. I want him to take good care of his rich sensitivity. [Grand Prize] ・ The sensibility that flowers have bloomed on the ground is wonderful. I took it very brightly and positively, and I thought it was a very good word. (Kakuda) ・ I thought it was good to have a positive awareness in this era when the future was uncertain. I'm a copywriter, so short and strong words echoed. He felt it was a good word for the grand prize. (Makino) ・ The negative word that it was scattered was reborn by the power of expression. The ground, which should normally be trampled by your feet, captures the moment when it is brilliant with words. I felt the warmth of my child and the power of words. (Yabuuchi)

You can see that you haven't done it, but you can't see it.

Speaker: Sister Applicant: Female, 57 years old, Yamaguchi Prefecture [Background] I was desperately cleaning in front of an important visitor, and I intended to clean all the places that customers could see. However, her sister who came to check immediately noticed the dust on the curtain rod. The words at that time. However, I don't want customers to know that I was desperately cleaning just before ... [Short review of the work] ・ If you do not see it, you will see it if you do not. I was surprised at the expression. It is a word that is close to the hardships of the cleaning side and makes the cleaning side aware. (Kakuda) ・ I don't realize what I'm doing, and I realize that I'm not doing it. I think it's a word that applies to things other than cleaning. I thought it was a daily awareness rooted in my daily life. (Makino) ・ Various people are doing their best in various places so that they don't notice. I think I should have the feeling of imagining that, and I feel that such a message is important now that Korona-ka is in danger. (Yabuuchi)

If it's a marathon where you can't see the goal, I'll walk

Speaker: Colleague Applicant: Male, 52 years old, Tokyo [Background] I was impressed by the attitude that a colleague whose sales did not grow due to the corona-ka did not stop even in the situation of Corona where he did not know when it would converge. [Short commentary on the work] ・ While there are so many strong messages that you should not lose to Corona, such gentle words resonate with your heart. (Kakuda) ・ It's difficult to keep running in a situation where no one can see the future, but in such a case you can walk. Words that reach many people because of this timing. (Makino) ・ I was reminded that it is important to send a message that reaches your heart in short words in this era. (Yabuuchi)

I have a business to say "do nothing".

Speaker: University friend Applicant: Male, 23 years old, Gunma Prefecture [Background] When I asked my friend if he had any plans for a holiday, he said, "I will not do anything in particular." This word was returned when I invited him to play if he had no business. Deciding which movie you want to watch, preparing food, and messing around at home are great errands. It's a word that makes me think because I can't go out much now. [Short review of the work] ・ I was surprised that I should answer like this. I was envious of the sense of being able to make such a nifty return. (Kakuda) ・ Everyone sometimes has a lethargic timing. I myself call it "meditation" at that time, but I think this word simply expresses it. I was able to sympathize with my personal favorite way of thinking. (Makino) ・ I can really sympathize with the need for a day when nothing is done. The phrase "Arunen" is also friendly and interesting. (Yabuuchi)

The edges aren't cut, they're untied.

Speaker: Female client of work Applicant: Female, 46 years old, Chiba Prefecture [Background] When my work did not catch the wave, I was worried about human relationships. When I met the woman, she said, "I'm a cold person who cuts off the ties with people who are negative for me." Anyone can be. Then you can untie it. If you really have a relationship, it's time to connect with nature again. " It's easier. She wrote down what a wonderful expression she was. [Short review of the work] ・ Strong and impressive as a word. I wanted to get along with people who want to untie and tie, not with people who want to cut the ties. (Kakuda) ・ The phrase "cutting the edge" is common, but it is interesting to bring the concept of "unwinding". I felt the newness of the words. (Makino) ・ I think the image of "unwinding" captures the essence of the relationship. I felt a positive attitude that even if I made a mistake, I could start over, and I felt that it was an important idea. (Yabuuchi)

I don't want to be tied up. Even on the rubber of pants.

Speaker: Mother Applicant: Female, 36 years old, Okinawa Prefecture [Background] A free mother since I was a child. Her father passed away, she had breast cancer, and this year she had a stroke and was unable to drive her favorite car. Still, this was the answer when I asked my bright and free mother, "Why are you always free?" The humor was outstanding and I was proud to say that even if I was physically handicapped, it was very nice and motherly. [Short review of the work] ・ If you read the background carefully, you can see the lines of the mother who is in a difficult situation. In today's world where everyone is burdened with various burdens, I felt that this word represented the feelings of many people. (Kakuda) ・ A wonderful word with humor. The mother who says this in a tied up environment is very cool. (Makino) ・ A very impressive word with a unique character. (Yabuuchi)

Reasonable simple notebook

Applicant: Female, 49 years old, Tokyo [Planning outline / background] The idea is based on the handmade notebook that I have been using for more than 10 years. The monthly monthly type is difficult to understand because it cannot be written on the day when the schedules overlap, and the schedule and all-day schedule (event) are written in the same frame. The weekly vertical type has a thick notebook. Also, if you have a long schedule, there will be many ↓ (arrows), and if you do not have a schedule, the margins will be noticeable. It is a notebook that has renewed such troubles.

Family x Vertical + ToDo = "Smarra"

Applicants: Female, 40 years old, Saitama Prefecture [Planning outline / background] A fusion of a vertical notebook that is convenient for managing work schedules and a family notebook that is convenient for managing private and family schedules. Manage all tasks with checkboxes for a smarter life! It is A5 size and has a novel layout for vertical use. ■ Past works and outline ■ [Past notebook grand prize Quotations grand prize winning work] The 24th soul seems to spill Applicant's comment: We were so busy with customer service that we wanted to borrow the help of cats. At the moment, my colleague stopped and took a deep breath. This is a word that was released when I exhaled. It made me realize that there is a soul in our activities, and it made me feel sacred. 23rd Kindness is physical strength. Applicant's comment: A word from my husband when I was eating dinner together at the beginning of the year. Last year's teachers were busy and nervous, but thanks to the leisurely holidays during the year-end and New Year holidays, I was able to recover both physically and mentally, and at the beginning of the year I was able to treat each other with kindness. In order to be kind to people, I was made to think that it is most important for me to be healthy and healthy. 22nd Applicant's comment to be friends again tomorrow : Her classmate, whose 9-year-old daughter quarreled at school and said, "I won't play for the rest of my life," will be friends again tomorrow. The 21st number of people is also a side dish. Applicant's Comment: This is what she said when her 82-year-old mother, who lives alone, gathered and ate on her birthday with her son and her daughter's family of seven. A large number of meals may be more nutritious than any feast. From the setting sun in the 20th hospital room, after all, the morning sun in the kitchen Applicant's comment: A word from his wife who stood in the kitchen the day after leaving the cancer surgery ward and returning home. The scent of the 19th dad is the scent of a messenger. Applicant's comment: A word from a 6-year-old son to his father. He was impressed that he knew his father's efforts as a child. The 18th "happiness" is the word, I'm happy even if it's upside down. Applicant's comment: When I was addicted to the sweepstakes, my son looked into the words when he was writing postcards at the dining table. He pointed to one letter in the address, but I was shocked to hear that something very "deep" was said. It will be a word that I will never forget. [What is the Notebook Grand Prize !?] The Notebook Grand Prize is a contest for "Kotoba and Ideas". We will solicit works in two categories, the Quotations Award and the Product Planning Award, and select excellent works. I want you to feel closer to your notebook. I want the notebook to be useful in everyday life. Born from such a feeling, this year marks his 25th time. Every year, we receive a lot of quotes that you want to write down in your notebook and product plans that you would like to have, and we continue to evolve as an award to create a new future for your notebook. For the Quotations Grand Prize, the best grand prize work will be selected, and the winner will be awarded a prize of 1 million yen. The Product Planning Awards are soliciting innovative ideas for notebooks, diaries, and household accounts and their planning intentions, and the Best Planning Award is a prize of 500,000 yen and commercialization is also considered. Mone Kamishiraishi, an actor who is the image character of the 2022 version of "Notebook is Takahashi", will be the presenter. ■ 25th Notebook Grand Prize

January 27, 1998 Debuted in the Taiga drama "Go-Princess Sengoku-" in 11 years from Kagoshima prefecture. Her main appearances are the movies "Lady Maiko" and "Your Name." "Sheep and Steel Forest", drama "Love continues forever" "Oh! My boss! "Love is a separate volume", the stage "Knights Tale-Knight Story-", etc. In 2009, her first newly-written essay "Various" recorded a pre-release reprint. In addition, he is not only an actor but also a wide range of activities such as releasing a double A-side single. The late serial TV novel "Come Come Everybody", which serves as the heroine, will start broadcasting in November [About Takahashi Shoten] Founded in 1954, with the catch phrase "Notebook is Takahashi", including a notebook that pursues ease of use in every detail. Published a diary, household account book, calendar, and books. The sales share of notebooks at bookstores nationwide is over 40%, making it the No. 1 sales share. (* In-house research) In addition, books are published in a wide variety of books, including practical books for daily life, children's books, employment books, qualification books, and business books. In the 6th year since the publication of the "Zannennai Kimono Encyclopedia" series, which has been published since 2016, he has become a hit with over 4.5 million copies.Company name: Takahashi Shoten Co., Ltd. Representative: Hideo Takahashi Headquarters location: 3-1-1 Higashiikebukuro, Toshima-ku, Tokyo 170-6014 Sunshine 60 14th floor Business description: Book publishing (life book, employment / qualification test, diary / Notebook, calendar Editing and planning of household accounts, distribution, etc.) https://www.takahashishoten.co.jp/ ■ Promotion special site https://www.takahashishoten.co.jp/special/2022cm/ "Top" In the "Shiraishi Moe sound special interview" interview, "Memories of the first time I got a notebook, the fun of handwriting, etc., is a video content that Mr. Ue Shiraishi Moe, who loves notebooks, talked a lot. Inquiries] Takahashi Shoten Co., Ltd.