Renewal of the mouthwash series “make a new habit!”

"make a new habit!" Launched in 2012 as a mouthwash. The lineup includes three types of stimuli: "Clear Ice Mint," which is moderately stimulating, "Fruity Citrus," which is mild and gentle to use, and "Medicinal Black Mint," a medicated type that is effective in preventing bad breath, plaque deposition, and gingivitis. It is a mouthwash series that has been well received for its strength and the ability to use it according to the application. About 10 years after the launch of this product, the oral care market has been expanding by 15% in the last nine years (2012-2020) in proportion to the rising awareness of oral hygiene. (* 1) Recently, due to the increased awareness of hygiene due to the new coronavirus, about 30% of the surveyed respondents said, “I no longer go to the dentist casually” and “I became concerned about bad breath” (* 2). ) and oral care needs are expanding. From the above results, it can be seen that as the number of people who are concerned about bad breath is increasing, the situation where solid oral care is not being performed is highlighted. The oral market is expected to continue to expand in the future from the perspective of bad breath etiquette and hygiene self-medication due to mask life, which will continue for some time. At NS Fafa Japan Co., Ltd., in response to such market background and increasing consumer needs, we have improved our packaging and lineup so that more consumers can use products that suit them. Implement renewal. In particular, on the packaging side, while maintaining the high level of design, we renewed the package to make it highly visible by incorporating new colors, fonts, and icons that make it easier to understand the effects, effects, and uses, making it an ideal product for a wide range of people. It is designed so that you can use it. In terms of performance, "Clear Ice Mint" and "Fruity Citrus" remove dirt from the mouth, prevent bad breath, and clean the breath as before, realizing good oral etiquette and health care. increase. In addition, "medicinal black mint" contains 5 medicinal ingredients. It solves all kinds of problems in the oral cavity by preventing bad breath, preventing gingivitis, preventing plaque deposition, cleaning the mouth, and providing a refreshing feeling. This product, which has been particularly well received, will be added to the lineup with a large size of 975 ml from this time. NS Fafa Japan Co., Ltd. will continue to provide new value to consumers by conducting marketing based on world trends and developing products with a sense of speed. *1: From “Oral Care Market Sales Scale” by Fuji Keizai *2: “Survey of 10,000 men and women aged 20 to 69” from Fuji Keizai

By updating the font color and size, and improving the visibility of the category name and product details with a smart design, the package is easy to understand for those who are considering purchasing for the first time. In addition, by displaying icons according to effects and efficacy, we have renewed so that you can purchase more according to your application. In addition, the strong stimulation & medicated care "Medicated Black Mint" was developed only in a small bottle, but it has been well received by customers, and a large capacity size of 975 ml will be added to the lineup. "Medicinal Black Mint" contains 5 medicinal ingredients that reach every corner of your mouth and sterilize the bacteria that cause bad breath. It not only prevents bad breath, but also solves problems in the oral cavity by preventing gingivitis, preventing plaque deposition, cleaning the mouth, and providing a refreshing feeling. ● "Prevention of bad breath" Demonstrates antibacterial and sterilizing power against cavities! When we evaluated the performance using cavities bacteria that can cause bad breath, we found that medicinal black mint has a higher ability to block cavities than general products. ● "Prevention of gingivitis" Demonstrates antibacterial power over other companies' products against periodontal disease bacteria! When evaluating the antibacterial activity against periodontal disease bacteria that can cause gingivitis, the inhibition circle is more than twice as large as that of general products, and the antibacterial activity of medicinal black mint is superior. ●Clear breath lasts for a long time Three effects that are easy to incorporate into daily care. Formulated with xylitol (natural sweetener), it removes dirt from the mouth and prevents bad breath while refreshing and purifying the inside of the mouth. ●Flavors that you can choose according to your needs ・"Clear Ice Mint" Refreshing fresh mint flavor. It leads to the impression of natural breath.・“Fruity Citrus” peach and grapefruit flavors. Gentle, hypoallergenic, non-alcoholic type. ■Product name: make a new habit! ■Capacity: 473ml/975ml (Clear ice mint/fruity citrus/medicinal black mint) ■Size: (473ml) height 190mm x width 69mm x Depth 69 mm (975 ml) Height 220 mm x Width 88 mm x Depth 88 mm Release date: March 2022 (clear ice mint/fruity citrus), December 2021 (medicinal black mint) Retail price: open price (Small/Large) (Clear Ice Mint/Fruity Citrus) Open Price (Small/Large) (Medicinal Black Mint)

Sales area: Nationwide